MARKETING, SALES AND CATERING

Identity and signage

Atana Hotels is committed to delivering an exceptional hospitality experience that reflects Oman's rich culture and heritage.

The sales and marketing standards manual guides our team to provide consistent and exemplary service across all properties. It ensures that every interaction with guests, from the initial inquiry to the completion of an event, reflects the characteristics of Omani hospitality, including warmth, generosity and attention to detail.

The manual is designed primarily for owners, licensees and the property managers. It is also a useful resource for suppliers, architects and designers.

Atana Hotels may modify, revise, update, supplement or replace this manual and each standard at any time.

If anyone has any queries relating to any part of the manual or need clarification, contact the corporate team.

Atana Hotels aims to deliver unique and memorable experiences. We are committed to providing authentic and refreshing stays across all our properties. Every team member must support and execute this vision.

This section of the standards manual outlines essential guidelines to ensure the Atana Hotels brand image is portrayed accurately and effectively.

The consistent and proper application of the logo, color schemes, typography and imagery is crucial for establishing and maintaining a robust and recognizable hotel brand.

The brand identity manual provides detailed design standards for all property collateral. These items, from hotel letterheads to key cards and other branded materials, are integral to the guest experience and play a vital role in the uniform presentation of the Atana Hotels brand across all our properties, locally and globally.

The brand advertising guidelines specify the look and feel required for all promotional activities associated with the brand. Whether it's a full advertising campaign, a targeted promotion, or a simple F&B offer poster, the brand's messaging must stay consistent and cohesive across all platforms and locations.

This ensures that whenever the brand communicates with the public, it unifies and reinforces our identity and values at every touchpoint.

Brand hallmark

Atana Hotels guests seek authentic Omani experiences.

By incorporating several core design elements, each property will ensure that guests consistently experience the authentic and intriguing experience that is at the heart of Atana Hotels.

The logo

The signage and service marks of the Atana Hotels are critical elements of our brand identity.

Each property in the Atana Hotels portfolio must use the brand logos and service marks as per our guidelines.

These marks should be correctly applied in all signage, advertising, hotel materials and printed communications.

Unauthorized or incorrect use of these marks is strictly prohibited.

Using the trademark

The service marks of the Atana Hotels are valuable commercial assets. All licensees authorized to use Atana Hotels service marks must do so consistently and uniformly.

This helps reinforce our brand image with the public and protects our service marks from unauthorized use.

To ensure trademark protection, the appropriate registration symbols for each country must be used whenever the marks are displayed.

Naming and branding conventions

When selecting a name for any Atana Hotels property, the prominence of the Atana Hotels brand must be maintained.

In all forms of advertising, print materials and other communications each property must be identified primarily as an Atana Hotels.

While individual property names and logos may be used, the Atana Hotels logo must always be displayed first and should dominate the individual branding. This approach ensures the strength and recognition of Atana Hotels brand.

All new hotels or those rebranding must adhere to established naming conventions, formats and color patterns.

Prohibition of historical, heritage or partner logos

To maintain brand consistency, the use of historical, heritage, or partner logos on signage or in any form of communication is strictly prohibited.

All branding elements used must align with current identity standards of Atana Hotels.

Approval process for property names

The names of all properties within the Atana Hotels portfolio must be submitted to the Atana Hotels brand management team for approval. This process ensures that each property name aligns with the overarching brand strategy and identity.

Owner/operator signage

Disclosure notices regarding ownership and management must be displayed prominently at the front desk of all Atana Hotels and included on guest folios.

These statements will indicate:

Hotel ownership: “This hotel is owned by [Name of Owner]”
Hotel management: “Managed by [Name of Atana Hotels Group entity]”

These statements are subject to local law requirements. For example, in some locations, the full corporate name of the company carrying on business at the hotel, together with an address for service of documents, will be specified in the statement.