MARKETING STATISTICS

All properties will configure their PMS system according to the standard Atana Hotels marketing segmentation, as stated in the revenue management section of this manual. Properties will provide the corporate support office with segmentation details for room nights, revenue and average daily rate.

Properties will maintain accurate geographical sources of business statistics (as in the PMS set-up) and forward these to the corporate office monthly.

The corporate support office will nominate a set of competitive properties to be tracked. Properties will be allowed to nominate further hotels.

 
The full list will track a Revenue Generation Index (RGI) score relative to the competition monthly. 

This information will be forwarded to the corporate support office monthly.  

Note: A third party should be used when the law does not permit the property to forward such information directly to the corporate support office.