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SALES AND MARKETING BUSINESS PLAN
Each property will complete this annual plan and make copies available for the corporate support team to review, comment on and support. The business plan is intended to form the single focal point of business planning activity. As with all areas touched by technology, updates and enhancements will be released to properties at regular intervals throughout the year.
Each property manager needs to manage his own personal business plan, showing their targets and highlighting cross-sales targets of all other properties or divisions of Atana Hotels. These personal business plans are subject to review by the corporate support team.
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