ADVERTISING AND PROMOTION
Approved name
The approved property name must be used correctly in all internal and external communications, including voice mail, written and electronic communication, etc.
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The approved property auto-signature format must be used correctly in e-mail closings.
Property photography
Atana Hotels are lifestyle-oriented and should be portrayed as such. Images should showcase only the property and interacting models, if any. A full photoshoot brief must be completed and sent to the corporate office for approval.
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Photography standards ensure all key elements of the property is represented. These include but are not limited to the property exterior, lobby, a deluxe guestroom, a luxury suite and the bathrooms, restaurant or bar and the pool area. Additional facilities and amenities may include the golf resort and shop, beach club, tennis and padel courts, spa and the wedding venue showcasing the most popular setup.
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Other areas may be included at the discretion of the property, based on their impact as selling features. These may include but are not limited to suite bathrooms, historical and design details, resort water sports, local area attractions, additional hotel features or services, additional wedding settings, attractive grounds, courtyards and verandas as well as meeting facilities showing the distinct meeting room types.
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Property advertising must comply with brand specifications and be approved by the corporate office.
If rack brochures are used, they must follow the Atana Hotels graphic standards and be approved by the corporate office.
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The format of the official website for Atana Hotels follows an approved template.
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Each individual property website must include up-to-date maps for directions. It accurately reflects the features and services on each property. Photography reflects the current facilities and available services. The reservation section allows the user to complete a reservation online.