MARKETING PROGRAM

Each property within the Atana Hotels portfolio is required to actively participate in all Atana Hotels worldwide marketing and advertising programs and roadshows throughout the agreement term.

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These programs are designed to enhance brand visibility, attract a broad audience and ensure a consistent brand message across all properties.

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The marketing program will include a dedicated section focused on local marketing and sales strategies. The primary objective of this section is to attract guests from competitor hotels and residents to Atana Hotels F&B facilities.

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These strategies are tailored to the unique characteristics and competitive landscape of each property’s location.

All potential marketing affiliations, such as Leading Hotels of the World (LHW), Small Luxury Hotels (SLH), Preferred Hotels and Resorts, or similar organizations must be preapproved by the corporate office.

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Proposals for such affiliations should be thoroughly reviewed and presented to the corporate marketing team to ensure they align with the Atana Hotels overall brand strategy.